Fiat partnered with Guilt Group to sell 3 Fiat 500s.
On July 24th, Guilt will sell:
1) the Fiat 500 by Gucci at 12pm ET,
2) the convertible Fiat 500 Cabrio (500c) at 3pm ET, and
3) the high-performance and limited production Fiat 500 Abarth at 9pm ET.
The Gucci edition sale at noon comes with a travel package to Italy.
The other two vehicles are priced several thousand dollars below the retail.
The buyers are asked to deposit $5,000 at Guilt, and Fiat would refund the amount after the selling price is paid at the dealership.
This is an interesting promotion, and seems quite a good match for Guilt and Fiat.Go to Guilt »