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ReviewCars.com consumers are highly engaged in automotive categories:
Most of the consumers find ReviewCars.com in two ways:
From Other Media and
From Search Engines.

ReviewCars.com's demographic profile represents upscale car shoppers:

Gender
Male: 59%
Female: 41%

HHI
$30-60k: 25%
$60-100k: 33%
$100k+: 28%

Education
College: 45%
Grad. Sch.: 18%
Source: Quantcast.com

Tacoda, the largest behavioral targeting advertising network with more than 100 million people in audience, showed that ReviewCars.com's audience indexes well over 1,000 in auto shopping categories.

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